A concert, trade show, match, festival or convention can change demand abruptly. Fixed pricing often misses these peaks.
The short answer
Identify the events that really affect your area, measure their distance and scale, then apply a bounded adjustment rather than a blind automatic increase.
Not all events are equal
A big event two kilometers away can be decisive. A bigger but distant event may have no effect at all. Public holidays and long weekends matter too, especially for weekend destinations.
The calendar isn't enough
Cross-check the event with your future occupancy, prices of comparable properties, the day of the week, school holidays and the booking lead time.
Set safeguards
Keep a minimum and a maximum price, and avoid extreme increases without justification: they can hurt your image and your reviews.
Automation
BoostPrice, Boostinghost's dynamic pricing module, takes into account French public holidays and the long weekends around them, as well as major public events listed around each property within an adjustable radius (15 km by default). Events are refreshed every day before prices are recalculated; when several overlap, only the strongest is kept, with no stacking. The final price stays within your limits and each night shows why its price changed: automation stays readable and reversible.
Frequently asked questions
Should you raise the price as soon as an event is detected?
No. Check the distance, the event's scale and real demand (booking speed, availability of comparable properties) before applying a big increase.
By how much should you raise it?
There's no universal percentage. Start with a moderate increase, watch the booking speed and adjust. Your minimum and maximum limits prevent excesses in both directions.
Can you automate it completely?
Yes, with some tools. Still keep limits, check sensitive periods regularly and keep the ability to take back control of a specific date.
Key takeaways
An event only raises your revenue if it raises demand around your property. Measure its distance and scale, bound your prices and prefer a tool that explains its adjustments.
Sources
- https://www.boostinghost.fr/
- https://www.boostinghost.fr/en/pricing.html
Sources verified on October 7, 2026.
